Fresh out of NYU with a Masters degree in Old English literature (Chaucer) and a love of
linguistics (inherited from my father) I began raising my family in Teaneck. As my children got older I had more free time to connect back to my love of language and for fun I began scanning the real estate section of the Sunday New York Times (print edition). I was struck by how many different synonyms could be conjured up to describe different characteristics of a house for sale. A modest home, for example, with 3 bedrooms and 1 bath used such buzz words as “charming,” “cozy,” “sweet,” “opportunity for expansion,” and, of course, “tea for two.”
I can’t say that my real estate career was solely due to my attraction to the challenge of language but I am continuously surprised by how much I have come to rely on language as a key tool in facilitating real estate sales. Case in point, I would not have envisioned a weekly column recounting all the amazing things that have happened in my life as a realtor but here I am.
I was reminded of my earlier interest in real estate buzz words because of an article I read in the WSJ this week on the Metaverse and the future of business. How important will language based advertising be when all one has to do is put on a pair of VR goggles and walk through all the listings in a particular town in a matter of minutes? The tech giants of the world are so intent on creating an alternate reality in which we will be able experience all that life has to offer – how soon before showing houses let alone advertising becomes a digital experience?
I’ve begun talking with some of my team at V&N about these latest technologies and utilizing them to position our clients advantageously. It’s a long way from sitting at my kitchen table with a thesaurus and coming up with different ways of saying “fixer upper” but I must say, It is still quite exciting!!
Nechama Polak is the Broker of Record and Owner of V and N Group LLC. V & N Realty is located at 1401 Palisade Ave in Teaneck, NJ. Feel free to email Nechama at email@example.com or call 201.826.8809.